A cookie is a small text file that is placed on the hard disk of your computer or mobile device when you visit a website. The cookie is placed on your device by the website itself ("first party cookies") or by partners of the website ("third party cookies"). The cookie identifies your device by a unique identification number when you return to the website and collects information about your browsing behaviour.
The Belgian Act concerning the Electronic Communication of 13 June 2005 contains some provisions about cookies and the use thereof on websites. The Belgian implementation is deduced of the European e-Privacy Directive, which implies that the cookie usage and the cookie legislation is regulated differently in every European country. Serenity Valley is a Belgium-based webshop and therefore follows the Belgian and European legislation on cookies.
Goals and utilities of cookies
Disabling cookies can have an impact on the functioning of the website. Some of the site's features may be restricted or inaccessible. If you decide to disable cookies, we cannot guarantee you a smooth and optimal visit to our website.
Types of cookies used by Serenity Valley
We distinguish the following types of cookies, according to their purposes:
Essential / Strictly necessary cookies:
These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set up in response to your actions, such as setting up your privacy preferences, logging in or filling in forms. They are necessary for a good communication and they facilitate navigating (for example, returning to a previous page, etc.).
These cookies are not necessary for the website to function, but they do help us to offer an improved and personalized website.
These cookies enable the website to offer improved functionality and personalization. They can be set up by us or by external providers whose services we have added to our pages.
With these cookies, we can track visits and traffic so that we can measure and improve the performance of our site. They help us to determine which pages are the most and the least popular and how visitors move through the site.
Targeting / advertising cookies:
These cookies can be set by our advertising partners via our site. They can be used by those companies to create a profile of your interests and show you relevant ads on other sites.
We use both first and third party cookies and session and persistent cookies:
- First-party cookies are those set by us on our websites.
- Third-party cookies are set by another domain than the one of the website being visited (e.g. Google Analytics cookies).
- Session cookies are erased when a user closes its browser.
- Persistent cookies remain on a user’s device for a certain period (e.g. 1 day, 1 month, 2 years…).
Below you will find a summary of the cookies that Serenity Valley uses on its websites.
|_ga||Registers a unique ID used to generate statistics on how the visitor uses the site.|
|_gat||Used by Google Analytics|
|_gid||Registers a unique ID used to generate statistics on how the visitor uses the site.|
|collect||Used to send data to Google Analytics about the device and visitor behavior.|
We use a number of services, listed below, for advertising based on your web activity, or remarketing:
We use Google AdWords, which enable us to advertise our website in Google search results, as well as on third-party websites. To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Further information regarding advertising and Google can be viewed at: https://policies.google.com/technologies/ads.
We use the “Facebook pixel” from Facebook. This allows user behavior to be tracked after they have been redirected to Serenity Valley’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us. We use pixel data to make sure ads are being shown to the right people and build advertising audiences. If you wish to disable Facebook cookies on your browser, please visit http://www.aboutads.info/choices/.
We use the LinkedIn Ads cookie to track the success of LinkedIn advertising. This cookie is an analytics tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website. LinkedIn uses cookie data to allow sign in to LinkedIn on our website and/or to enable the LinkedIn 'share' feature. If you wish to disable LinkedIn cookies on your browser, please visit https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Management of cookies
Make sure that cookies are enabled in your web browser. If you want to consult the website of Serenity Valley, it is recommended you enable cookies. However, you are free to disable cookies in your browser settings if you wish to do so.
To enable or disable cookies, you must change your browser settings (via the "preferences" or "options" tab). The following links will give you more information on how to manage your cookies. You can also consult the "help" tab of your browser.
- How to delete and manage cookies in Internet Explorer
- How to delete and manage cookies in Mozilla Firefox
- How to delete and manage cookies in Chrome
- How to delete and manage cookies in Safari
Rights of the visitors
Since cookies may constitute a processing of personal data, you as a data subject have the right to the lawful and secure processing of personal data. More information about the way in which we collect and process your personal data, as well as about your rights, can be found in our Privacy Statement.
Should you still have questions or comments about cookies after reading this Cookie Statement, you can always contact us at EMAIL.